Alfa Romeo

Giulietta on Ice - 31/01/2012

Forget celebrities dancing on ice, or Torvill and Dean’s Bolero - when it comes to agility and control on ice, the Alfa Romeo Giulietta is up there with the best. Head over to our Facebook page now and you could win an iPhone 4S when you watch the Ice Cool Alfa Romeo in Ice Hockey Challenge video. 

Using Alfa Romeo’s unique Alfa D.N.A. system, the Italian car manufacturer wanted to prove the Alfa Giulietta’s All Weather capabilities, and so decided to team up with stunt driver Paul Swift and the UK’s top ice hockey team, Coventry Blaze, to create the ultimate ice hockey driving video. 

In an industry first, the viral video was captured using only iPhone 4S technology and features an Alfa Romeo Giulietta on the Coventry Skydome ice rink, taking on Team Blaze star, David Phillips, in a challenge of icy skill and pinpoint control. The mission set was to achieve the near impossible – getting a car to play ice hockey. In the one minute 40 second video, you’ll get to see the Alfa rise to the challenge and deliver two remarkable trick shots – the Giulietta strikes a one inch thick by three inch diameter hockey puck from just inside the end zone into the home team’s six feet wide net which was guarded by a goaltender. 

Once placed in All-weather D.N.A. mode - unique to the Alfa Giulietta and Alfa MiTo models – the Alfa Romeo is readily equipped to face the most difficult conditions. Part of the Alfa D.N.A. vehicle dynamics system, All Weather is selected via a simple to use high-tech switch, and heightens all safety features on the car , improving control and handling in adverse weather conditions, or whatever the UK weather may throw our way. 

Damien Dally, Head of Brand, Alfa Romeo UK says: “We wanted to show-off the Alfa Giulietta’s All Weather abilities in a fun and engaging way, whilst communicating an important message. 

“This demonstration of control and agility on the ice using the All-weather setting highlights the hidden technology in our cars, and shows how the Alfa Giulietta can cope with adverse driving surfaces at the flick of a switch. Of course it also proves that an Alfa Giulietta can, in fact, play ice hockey!”

Visit the Alfa Romeo UK Facebook page here.